Oct 25 2011

The very first Apple, Inc. TV Ad

Category: Business,Creativity,For Everyone,Video Production**Voice Of Jay Webb** @ 2:37 pm

Have you seen this ad before?

\’1984\’ Apple Macintosh Commercial (Full advert, Hi-Quality)

The story, as I understand it, is that this commercial had been created in 1983, and was intended to run during the bowl games on January 1, 1984.   It didn’t happen that way and was reserved to be aired Jan 22 during the Superbowl, but then didn’t pass approval from Apple’s higher-ups (not including Steve Jobs…he very much approved). The network was told to go ahead and sell the airtime to someone else.  Well, at the last minute, some other company ditched and a spot was open.  The network called Apple one more time and offered the space at a $200,000 discount (down from the $900,000 original price).  Apple took the one remaining 60 second slot, knowing the board didn’t approve, and made advertising history.  They insisted it would not ever run again, which started a huge nationwide buzz and soon everyone knew about the spot and wanted to see it.  To my knowledge, it never aired again (at least not in the fashion of traditional TV advertising where a company actually PAYS for the ad to run rather than getting free publicity from all the news networks who were more than willing to show it multiple times), but of course, in this day and age it’s readily available.

The ad is fashioned precisely after George Orwell’s novel Nineteen Eighty-Four first published in 1949.  You just have to see it rather than have me explain anything!  And of course, since I’ve never actually read the novel, I now have it in my possession thanks to the local public library.

Also, you might as well pick up a copy of Buzzmarketing by Mark Hughes sometime.  It has a much more detailed explanation of Apple’s ad strategy, or maybe lack of one, with regard to the aptly named ad, “1984″, introducing the new MacIntosh computer.

Oh, I get it now since I’ve read the first part of the novel…”down with Big Brother”.  Forgive my ignorance!

Oct 18 2011

Consider yourself an honored guest here

Category: Audio Production,Business,Creativity,For Everyone,Video Production**Voice Of Jay Webb** @ 6:45 pm

Thank you for your interest in this blog.  Everyone is welcome to read my consistently inconsistent posts regarding creativity, business tips, interesting links to follow, and whatever happens to come up.

Since we’re just starting out here, I’ll say that I expect this whole endeavor to be mostly geared toward people who consider themselves the creatives of the world, but trust me, that doesn’t exclude ANYONE really.  If you solve problems at home or at work and you have to “figure out” how to do it, you’re using creativity muscles  to solve  problems so you can join the club too.

So WELCOME to the Voice Of Jay Webblog.  I hope you find things engaging and at least mildly amusing.

Then and Now

Never take yourself too seriously.


Oct 14 2011

Be Better, Do Gooder

Category: For Everyone**Voice Of Jay Webb** @ 9:12 am

Getting better at what you do is important.  In my opinion, getting better as a whole person is part of maturity and responsibility.  Basically, my thought is that if you aren’t moving forward and getting better at what you do and who you are, then you’re standing still.   That’s a good way to stagnate.  If you get into ruts and bad habits in your work then your personality and who you are will begin to diminish and the next thing you know, you are doing no one any good…especially self.  You’ll begin to implode with self-centeredness.  It ain’t pretty.

There’s a well-known Latin phrase:  Qui cessat esse melior.  Cessat esse bonus.

It means  “He who ceases to be better, ceases to be good.”

In the world of voice acting, we look to the examples of great golfers, musicians, screen actors, race car drivers, basketball players, football players, hockey players, boxers, etc. to see that getting better at what we do includes not only doing voice acting, but practicing it too. When we’re not doing real jobs, we’re practicing. It keeps us strong and makes us better!  Maybe that’s why doctors “practice”  …(long pause)…ahem, okay, maybe not.

I’d suggest you put this to use in your own life.  Don’t stagnate.  Don’t stand still and let life pass you by.  Find an opportunity today to better yourself!