Oct 03 2012

READ For An Hour Each Day

Category: Business,For Everyone**Voice Of Jay Webb** @ 3:52 pm

Are You Up To It?  Do you have that many books you want to read?

Mainly, I read books to get information.  This is the type of reading I like best.  Oh, I can go for a sci-fi series or a fiction best-seller every now and then, but my tastes very much lean to the non-fiction genre.  Earlier this past summer I stumbled onto my perfect reason to carve out even more time to read my favorite stuff.

Are you familiar with Brian Tracy?  The man has loads of videos on YouTube, free to the public of course, and a few thousand quotes floating around out there in the world.  A video caught my attention recently because of something embedded in the middle of his talk. About 5 minutes into this video about increasing your productivity, he talks about reading for one hour each day.  Read something positive, uplifting, or motivational to you.  It could be books in your field of endeavor, it could be spiritual material, it could be how-to or whatever will give you a boost.

Do this instead of reading the newspaper, magazines or watching television.  He suggests doing this reading first thing in the morning.  He calls it the “golden hour”.  The purpose for reading so much is pretty simple.  It’s to prepare your mind for the rest of the day.  You’ll feel great when you do this (And, it works.  I do it quite often now).  Interestingly, Brian also says that this is even better than a university education if you are selecting reading material in your field of endeavor because you are interested in material that is relevant to you right now.

If you will do this every day, you’ll read roughly 50 books in a year.  To get a doctorate degree, you’ll read between 35 to 50 books and combine them into a dissertation, but with this method of self-improvement, you’ll be ahead of the game because of the relevancy of the material.

Go watch the video… http://www.youtube.com/watch?v=6Pz03hNEVTE&feature=related

So in my own journey of reading an hour a day, I’ve taken in at least one book I’ve never gotten through before, despite owning it for at least a decade.  That one is Anthony Robbins’ Awaken the Giant Within.  I’ve also had the privilege of reading the classics Think and Grow Rich from Napoleon Hill and The Magic of Thinking Big.  I’ve also read this year The Maverick Mindset, Try Giving Yourself Away, Highly Effective Networking, Wealth 101, Business Startup 101 from a local author, who I actually know…Chris Gattis, and at the time of this writing, I’m taking in Jeffrey Gitomer’s Little Black Book of Connections.  I’d like to eventually wind up with Gitomer’s whole set of “Little” books.

Now don’t laugh, some of these titles have been in my personal library for a number of years and I’ve foolishly let them gather dust.  Gitomer’s book is one of those.  I’ve a number of John Maxwell books in the same predicament (but they ARE on my list to take in very soon!).  Now I’ve listed all the books I’d like to read, and it appears I’ll actually get to them now…exciting!

Once I finish The Little Black Book of Connections, I’m going on to re-read A Whack On The Side Of The Head and then an audio engineering book and then in the lineup I have The Art of Voice Acting, which is also a re-read.

So what titles have you been itching to read?  I encourage you to dig them out and get busy reading every morning.  Don’t forget to watch this video first from Brian Tracy.   http://www.youtube.com/watch?v=6Pz03hNEVTE&feature=related The title of the video, in case you need it, is “Increasing Your Income 1000% Formula”

Enjoy every HOUR of your journey!

–Jay


Sep 30 2012

Business Books To Audio Books

Category: Audio Production,Business,For Everyone**Voice Of Jay Webb** @ 6:33 am

Books about business are a valuable addition to anyone’s personal library.   The choices are certainly endless.  There are books written for sales, some are written for managers, some find audience in the general public, some are specifically for financial professionals, some get to the nitty gritty of networking, and some cater to the self improvement masses.  Whatever professional situation you are in right now, I’m sure there’s a book written just for you.

In addition to books, it seems business AUDIO books are extremely popular.  It’s no wonder, really.  The audiobook listener has plenty of options for taking in the latest title.  One can listen to business audiobooks in the car on the way to work, on the way home or even on a trip.  Some sales professionals use their car as an office during the day, thereby spending a lot of time there.  Audiobooks find their way to the gym, to the local coffee shop, to waiting rooms and pretty much any place people find a few minutes to plug in and listen.

If you are an author, you may be wondering how to get in on the action here.  I’d recommend talking to your publisher initially.  They very likely have access to agencies and production houses that can get the job done.  You may want to narrate the book yourself, and that’s how many business titles are produced.

What if you don’t have the time to produce your audiobook?  It is quite a time consuming venture, after all.  Unless you’re an unusually fluid reader who doesn’t make mistakes, a book that takes the average person 7 hours to read, suddenly balloons to a 21 hour endeavor, as starting and stopping for various reasons make your recording time 2-3 times longer.  That doesn’t include the time it takes to drive to the studio for each session (you won’t want to record for more than 4 hours at a time), and prep time once you’re there.  Your 7 hour book will likely find you investing around 30 hours (give or take) just to record.  An audio engineer will then process the audio, listening again for mistakes and noises, and create the final mastered files for your audiobook to send to your publisher.

What if you’re self published?  In that case, you could go to an audio production house to get it done.  My friend, Susan Berkley, the voice that says “Thank You for using AT&T” is the president of The Great Voice Company (www.greatvoice.com or www.getgreatvoiceovers.com).  They specialize in recording for IVR phone systems plus all kinds of other projects and have many audiobooks they’ve produced. They are fantastic people and I highly recommend working with them.  It’s likely Susan would offer my voice to you for your audiobook, especially if you tell her I sent you, and she has access to loads of other talent as well.  Or you could just call me directly.  You knew I was going to get around to saying THAT didn’t you?

Narrating business audiobooks happens to be a specialty of mine.  I relish the opportunity to take an author’s thoughts on a subject, or cold, hard facts, and turn them into something that will engage the listener of your audiobook.   It just so happens I’m very skilled on the production end of this process as well, so you can get the whole thing done just by calling  ME!  Shameless self-promoter aren’t I?  Nah, I’m just trying to help.  That’s what I do!

If you still aren’t convinced that your book needs an audio version, consider this:  I’ve recorded several books for financial planner authors who wanted a product they could give away on CD while out on the speaking circuit.  That’s right.  Many folks need a product they can GIVE to potential customers, and an audiobook can sometimes speak directly TO those people.  In addition, the intro and ending credits of your audiobook can include contact information for you or whatever you’d like your prospect to know.  You can make it downloadable, along with your ebook version and you could make BOTH options available on your CDs too.  No problem.

So that’s the info I have on business audiobooks.  Hope this has been a decent read for you, and perhaps we can work together on an audiobook in the future.


Jan 10 2012

Laying Low

Category: Business,For Everyone**Voice Of Jay Webb** @ 12:40 pm

I feel like I just woke up today.  Yesterday we were celebrating Thanksgiving with families, I took a nap and next thing I know, it’s all over but the resolutions!  What happened?  I’ll never understand why holiday time goes so quickly.

I’ve done my best to lay low over the holiday season, and I realize I’m different from most business people.  Most are trying to establish contact with clients and prospects through the holiday season (buy our stuff) and wish everyone well (buy alot of our stuff) and send along wishes for the new year (buy ALL of our stuff this year).  I wanted to be just the opposite and NOT be in anyone’s face during the holiday time.  Maybe that’s a mistaken way to look at things, but it’s what I decided to do this year.  My clients heard from me at Thanksgiving and that’s the last they’ve heard.  In straight talk, I was inundated with TONS of marketing messages right around the holidays, and frankly it was a little bothersome.  EVERY newsletter, retail outlet, specialty store, blog or whatever that I come in contact with electronically was blowing out holiday marketing messages and most of them did it twice a week.  I know, it happens every year, but it was especially noticeable this year for some reason.   I decided to refrain.

For anyone who might have found it a real downer to NOT hear from me, you have my apologies.  And I hope I did at least a little bit toward reducing email clutter for the remainder of you.  When it comes to email clutter, I suppose I’ve done it to myself by ordering things online and allowing companies to send their reminders and newsletters, but hey, I have a newsletter myself and it would be hypocritical to not allow anyone’s newsletter into my own inbox.  Most of the time I enjoy them and have no problem whatsoever.  It’s just that it mulitiplies by 3 or 4 during holiday times.  I suppose that’s so everyone can have a chance to get their slice of the holiday shopping pie.

Now I must tell you, I wasn’t sitting at home twiddling my thumbs either.  I’ve been hard at work on the work I do other than a blog and newsletter…namely voiceovers and narrations.  I’ve had three, yes THREE, audiobooks to work on all at the same time.  Two of them had similar due dates and another is due soon in January.  At least I have a little breathing room since the deadline for the first two has passed.  Other voiceover work has trickled in too, so I’ve had plenty to do (not that MORE isn’t totally WELCOME!).

Now that you’re back in the swing of things, and hopefully aren’t drowning in holiday emails and marketing stuff, please allow me to NOW welcome you to 2012 and wish you a HAPPY and PROSPEROUS NEW YEAR!!

–Jay

jay@voiceofjaywebb.com

www.voiceofjaywebb.com


Oct 25 2011

The very first Apple, Inc. TV Ad

Category: Business,Creativity,For Everyone,Video Production**Voice Of Jay Webb** @ 2:37 pm

Have you seen this ad before?

\’1984\’ Apple Macintosh Commercial (Full advert, Hi-Quality)

The story, as I understand it, is that this commercial had been created in 1983, and was intended to run during the bowl games on January 1, 1984.   It didn’t happen that way and was reserved to be aired Jan 22 during the Superbowl, but then didn’t pass approval from Apple’s higher-ups (not including Steve Jobs…he very much approved). The network was told to go ahead and sell the airtime to someone else.  Well, at the last minute, some other company ditched and a spot was open.  The network called Apple one more time and offered the space at a $200,000 discount (down from the $900,000 original price).  Apple took the one remaining 60 second slot, knowing the board didn’t approve, and made advertising history.  They insisted it would not ever run again, which started a huge nationwide buzz and soon everyone knew about the spot and wanted to see it.  To my knowledge, it never aired again (at least not in the fashion of traditional TV advertising where a company actually PAYS for the ad to run rather than getting free publicity from all the news networks who were more than willing to show it multiple times), but of course, in this day and age it’s readily available.

The ad is fashioned precisely after George Orwell’s novel Nineteen Eighty-Four first published in 1949.  You just have to see it rather than have me explain anything!  And of course, since I’ve never actually read the novel, I now have it in my possession thanks to the local public library.

Also, you might as well pick up a copy of Buzzmarketing by Mark Hughes sometime.  It has a much more detailed explanation of Apple’s ad strategy, or maybe lack of one, with regard to the aptly named ad, “1984″, introducing the new MacIntosh computer.

Oh, I get it now since I’ve read the first part of the novel…”down with Big Brother”.  Forgive my ignorance!


Oct 18 2011

Consider yourself an honored guest here

Category: Audio Production,Business,Creativity,For Everyone,Video Production**Voice Of Jay Webb** @ 6:45 pm

Thank you for your interest in this blog.  Everyone is welcome to read my consistently inconsistent posts regarding creativity, business tips, interesting links to follow, and whatever happens to come up.

Since we’re just starting out here, I’ll say that I expect this whole endeavor to be mostly geared toward people who consider themselves the creatives of the world, but trust me, that doesn’t exclude ANYONE really.  If you solve problems at home or at work and you have to “figure out” how to do it, you’re using creativity muscles  to solve  problems so you can join the club too.

So WELCOME to the Voice Of Jay Webblog.  I hope you find things engaging and at least mildly amusing.

Then and Now

Never take yourself too seriously.

–Jay